How to run SEO for your author website

As an author, having a website is crucial in building an online presence and promoting your work. However, having a website alone is not enough. To make sure that your website is visible to your target audience, you need to optimize it for search engines. This process is called Search Engine Optimization (SEO). In this blog, we’ll discuss how to properly run SEO for an author’s website in excruciating detail, step by step.

Step 1: Research and Identify Your Target Keywords

The first step in optimizing your author’s website for SEO is to identify the keywords that your target audience is using to search for your work. This involves conducting thorough research on the words and phrases that people use to find books in your genre or subject matter.
To start, use Google’s Keyword Planner, which is a free tool that allows you to research keywords and estimate their search volume. Enter your book’s genre or topic, and the tool will suggest a list of related keywords and their search volume. You can also use other keywords research tools like Ahrefs or SEMRush.
Once you have a list of potential keywords, evaluate their relevance to your work and the competition level. Choose keywords that are highly relevant to your work but are not too competitive. It’s easier to rank for keywords that have low competition.

Step 2: Optimize Your Website’s On-Page SEO

On-page SEO refers to the optimization of individual web pages on your website to rank higher in search engine results pages (SERP). There are several elements you need to optimize on your website’s pages to ensure better visibility in search results. These include:

  • Title Tag: The title tag is the HTML tag that appears at the top of a browser tab or window. It should contain the main keyword you want to rank for and be under 70 characters.
  • Meta Description: This is the brief summary of the page’s content that appears under the title tag in search results. It should include the main keyword and be under 155 characters.
  • URL: The URL should be optimized with the main keyword and be under 60 characters.
  • Header Tags: Use header tags (H1, H2, H3) to break up your content and make it easier to read. Include your main keyword in at least one of the header tags.
  • Content: Your content should be optimized with your target keyword and be at least 300 words long. Make sure it’s high-quality, original, and engaging.
  • Images: Use relevant images to break up your content and make it more appealing to readers. Optimize the image file names and alt tags with your target keyword.

Step 3: Create High-Quality Content

High-quality content is key to ranking higher in search engine results pages. Creating content that is informative, engaging, and relevant to your target audience will help you attract more traffic to your website.
When creating content for your author’s website, make sure it’s original and unique. Avoid copying content from other websites, as this can harm your SEO. You should also include internal links to other pages on your website and external links to reputable sources.
In addition to written content, consider including multimedia content like videos or podcasts. This will make your website more appealing to visitors and keep them engaged for longer periods, which can also help boost your SEO.

Step 4: Build High-Quality Backlinks

Backlinks are links from other websites that point to your website. They are important because they signal to search engines that your website is authoritative and valuable. The more high-quality backlinks your website has, the higher it will rank in search engine results pages.
There are several ways to build high-quality backlinks to your author’s website:

  • Guest Blogging: Write guest posts for other websites in your niche and include a link back to your website in your author bio.
  • Social Media: Share your content on social media platforms and engage with other authors, publishers, and industry influencers. This can help you build relationships and potentially earn backlinks.
  • Broken Link Building: Identify broken links on other websites and offer to replace them with links to your own content.
  • Directories: Submit your website to relevant directories, such as literary directories, book review sites, or local business directories.

Step 5: Monitor Your Website’s Performance

Once you’ve implemented on-page optimization, created high-quality content, and built backlinks, it’s important to monitor your website’s performance to see how it’s performing in search engine results from pages. This can help you identify areas for improvement and adjust your strategy accordingly.
There are several tools you can use to monitor your website’s performance, including:

  • Google Analytics: This free tool tracks your website’s traffic and provides valuable insights into how visitors interact with your website.
  • Google Search Console: This tool allows you to see how your website is performing in Google search results and identify any technical issues that may be impacting your SEO.
  • Ahrefs or SEMRush: These are paid tools that allow you to track your website’s ranking and monitor your backlink profile.


In conclusion, effective book marketing requires a combination of on-page optimization, high-quality content creation, backlink building, and monitoring your website’s performance. While there are many strategies you can implement on your own, it’s often best to get the services of a professional book marketing agency like Book Writing Pioneer to ensure that your marketing efforts are optimized and effective. They can help you create and implement a comprehensive marketing strategy that can increase your book’s visibility and reach a wider audience. By taking advantage of social media, broken link building, directories, and monitoring your website’s performance, you can establish a strong online presence and attract more readers to your book.

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